WHY THIS, WHY NOW?

It often happens that, as Jews, we are asked questions about Israel and we don’t know how to answer. Knowing what and how to respond is just as important as knowing when not to engage. Come and learn what to do when we are involuntarily asked to represent Israel. This four-module course will provide you with the tools and information you need, as well as the opportunity to practice and develop your own arguments. You will learn how to identify different types of audiences and how to tailor our responses to them.

In America today, universities, colleges, and campuses have become the public square where these topics are discussed. Offices and workplaces can sometimes be hostile environments for Jews who are proud supporters of Israel, but they often don’t know how to handle questions, inquiries, and accusations. That’s why, Temple Judea of Fort Myers, FL, offers this hybrid course (online and in-person) to those who want to learn more and gain a better understanding of the current war. 

MODULES

1.The Current Situation & Narrative Warfare: Context of the course, screening of the “October 8th” movie. How China, Russia, Iran, Hamas, left-wing organizations, and the media shape international public opinion. The importance of being prepared for misleading narratives.

2. The Circles of Influence - Who to Address and Who to Avoid: The “Three Circles.” Case Studies and Role Play. Strategic Communication Tips.

3. Testimony from Within – Mosab Hassan Yousef & Insider Perspectives: Introduction to Mosab Hassan Yousef, “The Son of Hamas.” Video clips & interviews. Discussion, message integration, and facts sheet creation exercise.

4. Turning Anti-Israel Arguments into Anti-Hamas Arguments: Principles of Reframing. Common hostile arguments and reframes. Workshop roleplay. Closing action plan.

METHODOLOGY

In each session, we will dedicate time to watch documentaries, analyze texts, and work on writing and reading media articles. Participants will be given a “Defender’s Toolkit” that summarizes some of the strategies learned during the sessions. Each meeting will last 90 minutes. Refreshments will be served. Participants are asked to join either through Zoom or in person. Lectures will be recorded so participants can rewatch and share.

SUPPORT

This learning experience is open to the public and available to all our friends in Fort Myers, Lee County, and nearby areas, as well as to members and friends who wish to join virtually from other states or attend in person from other congregations and institutions. The admission is free, and donations are gladly accepted. 

Register Now!